Automatic Scout Advertisement | Print | Wisconsin Historical Society

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Automatic Scout Advertisement

Automatic Scout Advertisement | Print | Wisconsin Historical Society
Full-page advertisement for the International Harvester automatic Scout truck, featuring the text: "it pays to be SHIFT-LESS" and two color photographs.
DESCRIPTION
Full-page advertisement for the International Harvester automatic Scout truck, featuring the text: "it pays to be SHIFT-LESS" and two color photographs.
RECORD DETAILS
Image ID:57904
Creation Date: 1969
Creator Name:International Harvester Company
City:
County:
State:
Collection Name:International Harvester Company corporate archives central file (documented series), 1819-1998
Genre:Print
Original Format Type:prints, photomechanical
Original Format Number:MCC MSS 6Z, File 17506
Original Dimensions:8.25 x 10.5 inches
ADDITIONAL INFORMATION
The top caption reads: "Top performer in its class...Scout with automatic transmission, all-wheel drive and V-8 power; An unbeatable combination! Top power, traction and automatic gear changing - all in one package. Great in traffic when you want freedom from constant shifting. In the rough and on tough roads, you can manually zip through all gears for instant control in any situation. And the flip of a single lever puts you in all-wheel drive. The automatic Scout actionmobile - hottest thing going in all-wheel drive!" The caption below it reads: "For everyone with adventure in his heart or work on his hands! The automatic Scout steals the scene in all-wheel drive performance, appearance and pleasure. The most sure-footed and versatile set of wheels going for finding a campsite, scooting a dune, delivering an order, checking a fence, answering a call, chasing a steer, or for simply getting to a job and back. In full steel Travel-Top, cap-top pickup and roadster body styles. SCOUT automatic actionmobiles."
SUBJECTS
Signs and symbols
Automobiles
Parts
Trucks
Outdoor photography
Advertising

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Reference Details
Location:Wisconsin Historical Society Archives, 4th Floor, Madison, Wisconsin

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